Persona and Index Ventures talk identification, and figuring out an glorious deal

Identity administration feeble to imply making certain you had your driver’s license whilst you left the house, nonetheless for the time being it’s not so easy: Identity essentially underpins how we have interaction with the digital world, and identification services can rob on many kinds (and, sadly, abuses). I’m enraged to host a TechCrunch Reside match with Persona co-founder and CEO Rick Track, undoubtedly a number of the early movers within the situation, about how his firm known ID administration as a risk.

This TechCrunch Reside match takes living on Wednesday, Would possibly maybe presumably also 10, 2023, at 12:00 p.m. PDT. Register here for Hopin ranking staunch of entry to, where viewers can request questions and network with other attendees.

At the side of Rick, Index Venture’s Ticket Goldberg is speaking on the match, too. Ticket made a prescient circulation to situation and serve Persona at some point soon of its Series B fundraise and backed the firm again for its $150 million Series C.

Rick Track co-founded Persona with Charles Yeh in 2018, and in response to PitchBook, the firm’s valuation is $1.5 billion as of Persona’s Series C in 2021. Since its founding, the firm’s purpose has remained the same: provide users with a verification system to protect and win identification from theft and fraud. The firm raised a Series B in 2021 after seeing revenues jump 20x while users increased 5x. In gradual 2022, Persona launched unusual services, expanding previous title verification with the starting up of à la carte tools, together with a risk evaluation engine, an identification workflow instrument, a graph database aimed at hyperlink diagnosis and fraud detection, and a marketplace for external builders to wait on join their enterprise tools to Persona’s identification tools.

I’m hoping you are going to be in a local to be part of this TechCrunch Reside match. Rick and Ticket are arena to invent actionable insights on how companies can better protect users, and how founders, constructing such services, can stand out among their competitors.


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