Selling insurance is laborious, but that’s no longer deplorable info for insurtechs

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I spent slightly somewhat of time no longer too prolonged ago taking a stare on the most recent in insurtech. What’s huge about zooming in on a sector is that I hear things that I didn’t demand. Chatting with traders has also helped me ascertain some of my intuition on subjects care for cash diversification and M&As. — Anna

Insurtech faceoff: B2B vs. B2C

After I reached out to traders no longer too prolonged ago for our most up-to-date insurtech perceive, I became as soon as queer to know how the financial system became as soon as affecting insurance have decisions and whether this made B2B companies more appealing to VCs than their B2C company.

My reasoning became as soon as that inflation would possibly maybe presumably per chance be weighing so heavily on family budgets that they would possibly maybe presumably per chance additionally mediate to reduce down spending on costs such as insurance. Per chance no longer the finest name, but if it’s both meals or better insurance, the replacement turns into more straightforward.

While companies enjoy also been taking a stare to reduce costs, they’re less more seemingly to forgo insurance, critically for the dangers they’re more uncovered to. For insurtech startups, this would possibly diagram an atmosphere by which it is easier to promote B2B products than B2C ones. Nonetheless is it if truth be told the case?

As fashioned, it turns out that the solution is more refined than a straightforward sure or no — but additionally more titillating.

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